Head of Growth at Genius

Role Overview

You will own growth across product and brand for Genius’ ecosystem. The company is building a next-generation crypto terminal and exchange, with deep network coverage and strong liquidity backing. Growth is treated as an acquisition engine, retention loop, and community differentiator.

Compensation: US $90,000-US $110,000 base + token & equity grants + cash bonuses.

Responsibilities

• Establish and execute Genius’ growth engine across Twitter and other social channels, making the brand chronically present in trader conversations and narratives.

• “Shit-post” with taste — spark engagement, build culture, keep Genius top-of-mind among trading communities.

• Build and nurture relationships with top traders, influencers, and key opinion leaders (KOLs), converting them into active users and advocates.

• Lead paid acquisition channels across Google, Twitter etc: mix performance marketing with brand growth.

• Implement feedback loops: experiment with posts, track engagement metrics, identify what resonates with traders, and double-down to compound reach and stickiness.

Requirements & Qualifications

• Minimum of 3 years testing and perfecting marketing campaigns & funnels.

• Proficiency in paid acquisition.

• Behavioral psychology literacy: able to design for “dopamine” (engagement) without losing trust.

• Obsession with detail — marketing language, visuals, user experience.

• Bias to action, high ownership, comfortable with ambiguity and ultra-fast pace.